banner3
Home > About Us > Vision & Strategy

Vision & Strategy

 

Extend our reach in the overseas sofa market

 

To further enhance our competitive advantage as a leading player in China sofa export market by fortifying existing business relationships and exploring new business relationships with potential customers so as to further expand our business network into territories such as Australia, Europe and Canada.

 

Expand and strengthen our network in China

 

In view of increasing prosperity, rapid urbanization and rising consumer spending in China, we will continue tapping into of China domestic furniture market. We have set up flagship stores of our brand "MorriSofa" in Hong Kong and Shanghai in the second half of 2017.

 

Expand our manufacturing capabilities in Cambodia

 

In order to support our sales and marketing expansion, we are currently in the preparation stage of setting up a production facility in Cambodia. We expect that such production facility will commence operation in the second half of 2017. There will be 5 and 9 production lines for sofas and sofa covers, respectively.

 

Enhance brand recognition “Morris Holdings Limited”, “Morris Zou” and "MorriSofa"

 

To pursue a combination of marketing endeavours which include advertising through various mediums, such as television, newspapers, magazines, internet and “Furniture|Today”, a weekly business newspaper of USA furniture industry. In addition, we plan to expand our exhibition room footprint in the High Point Market in North Carolina, USA. and participate in more exhibitions and showroom events in China, USA and other overseas markets.

 

Selective pursuance of strategic alliances and acquisitions

 

To selectively pursue strategic alliances and acquisitions of furniture brands with reputable names that will enable us to expand our sales network, products portfolio, and raise the awareness of our brands and products.

 

 

 

Events

product221Sep2017 Read more

MorriSofa first flagship store officially launched in Hong Kong

product208Jun2017 Read more

Interview with Chairman Mr. Morris Zou at RTHK

product231May2017 Read more

Morris Holdings held its first Annual General Meeting

product219May2017 Read more

Morris Holdings has been selected as constituent stock of MSCI Hong Kong Micro Cap Index

product204May2017 Read more

Morris Holdings finished first round of Hong Kong Roadshow and received enthusiastic responses from investors

product212Jan2017 Read more

Morris Holdings Limited (stock code: 1575.HK) commenced trading on the Main Board of The Stock Exchange of Hong Kong Limited

product229Dec2016 Read more

Morris Holdings announced details of proposed listing on SEHK Main Board

Annoucements

product204Dec>2017 Download PDF

Morris Holdings Monthly Return - Nov 2017 (Chi)

product204Dec>2017 Download PDF

Morris Holdings Monthly Return - Nov 2017 (Eng)

product202Nov>2017 Download PDF

Morris Holdings Monthly Return - Oct 2017 (Chi)

product202Nov>2017 Download PDF

Morris Holdings Monthly Return - Oct 2017 (Eng)